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Channel Centric Ltd was founded in 2022 by Geoff Lewis and John Littleton, borne out of a collective frustration at the way consumer businesses, large and small, address the issue of channel evolution.

Channels have become the final stage of 'brand led' planning processes, where existing strategies are executed in a largely homogenous way. Our belief is that earlier focus upon the potential and specific requirements of ALL channels both existing and emerging, reflecting the unique characteristics of both shoppers & customers, has the potential to unlock step change growth for both our clients and the categories in which they operate


Our partnership supports our clients throughout all stages of each project, from scoping & agreeing priorities through to execution. We also offer a 12-month follow-up review to ensure projects have been fully embedded in the way of working of the business.

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