Clear roles & prioritisation enables better integrated channel strategy development. Scorecard based approach allows for better KPI’s with defined ownership, outputs and timeframes

• Clearer strategies in line with business priorities unlock more impactful execution standards

• Channel Strategies are developed in conjunction and integrated with existing Commercial routines

• Channel Strategies are Customer centric – including the process of taking customers on a mutually profitable journey

• Shared KPI’s rigorously tracked to measure success