Deep understanding of Shopper behavior in key channels allows development of clear pictures of success by market, channel & segment

• Execution standards have clear flow from channel role and channel strategy

• Repeatable models developed by lead markets for global rollout – e.g., the leading market sets the standards other markets aspire to achieve, and global provides support on the journey for the wider benefit of all markets

• Includes Customer picture of success – what drives value for them

• Working with markets to ensure a sense of collaboration, buy in is critical to success!