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Deep understanding of Shopper behavior in key channels allows development of clear pictures of success by market, channel & segment

  • Execution standards have clear flow from channel role and channel strategy

  • Repeatable models developed by lead markets for global rollout – e.g., the leading market sets the standards other markets aspire to achieve, and global provides support on the journey for the wider benefit of all markets

  • Includes Customer picture of success – what drives value for them

  • Working with markets to ensure a sense of collaboration, buy in is critical to success!

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