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Combining channel/sub channel insight with commercial data & channel growth forecasts to produce a clear, fact-based roadmap for unlocking business growth.

  • Current channel splits mapped by market against margin delivery, market share and cost to serve

  • Future channel splits extrapolated using industry forecast data

  • Key considerations for future performance and profitability identified

  • Each channel/sub channel prioritised

  • Channel/sub channel role developed, based upon growth, profit, scale and brand building potential

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