Our experience tells us that many of our clients are data rich and insight poor – getting to the ‘so what’ is critical for effective strategy development and execution. Return on investment is crucial for our clients – we ‘sweat the data’ to maximise impact.

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• Gap analysis of all existing insights and data points available by category/channel, identification of key ‘blind spots’ and recommendations for closing gaps

• Scoping the role insights play within the commercial function, accountabilities and resource requirements

• Recommendation on learning process – how to leveraging key data to course correct