Combining channel/sub channel insight with commercial data & channel growth forecasts to produce a clear, fact-based roadmap for unlocking business growth.

​

• Current channel splits mapped by market against margin delivery, market share and cost to serve

• Future channel splits extrapolated using industry forecast data

• Key considerations for future performance and profitability identified

• Each channel/sub channel prioritised

• Channel/sub channel role developed, based upon growth, profit, scale and brand building potential