CATEGORY STRATEGIES

Sets out a long-term vision for category growth, and provides a data driven platform for closer customer collaboration, our approach strips back the jargon and focuses on 4 key pillars for maximum impact by channel.

​

INSIGHTS – DRIVERS – TACTICS – EXECUTION

​

• Insight driven – category, consumer, shopper, customer & channel

• Drives clarity of purpose into operational execution standards

• Builds internal capabilities and enhanced ways of working

• Provides a platform for closer customer collaboration