Customer development is about putting the customer at the heart of your business planning process, growing their business and in doing so becoming a trusted partner to drive mutual  growth. At Channel Centric we believe this to be a fundamental pillar of commercial development.

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• Defined role for each channel & customer which dictates the levels of time & resource to be allocated

• Detailed JBP development process to drive longer term partnerships

• Capabilities for more effective top to top meetings with senior leaders

• Light touch approach for smaller customers