Shopper research provides critical insights into the behavior and decision-making processes at the point of purchase. With our partner agency the interpreters we can provide a bespoke research approach blending both quant & qual to suit all client needs and then apply our commercial lense to  the findings to exploit tangible business opportunities & actions.

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• Understanding shopper preferences: identifies what influences purchasing decisions, such as product placement, packaging, or promotions, helps align products with shopper needs, increasing relevance and appeal

• Informs targeted campaigns and promotions for better reach and conversion

• Optimised in-store experience: offers insights to improve store layouts, shelving strategies, and customer journeys.

• Innovation and product development: guides the creation of new products that cater to evolving shopper trends.